Which of the following best describes the conversion rate?

Number of impressions divided by the number of clicks

Number of impressions divided by the number of purchases

Number of Subscribe and Saves divided by the number of purchases



Need a single cerification exam answers? Check out our -> list of certification exams answer keys. Learn Smarter. Obtain or Renew your certificates with peace of mind!


Which of the following best describes the conversion rate?


Explanation: The selected answer **Number of impressions divided by the number of purchases** is correct because the conversion rate is typically defined as the ratio of the number of impressions (how many times an ad was shown) to the number of purchases (how many times the product was bought as a result of the ad). This metric helps advertisers understand how effective their ad is at converting viewers into actual customers. A higher conversion rate indicates that the ad is successfully driving purchases, while a lower rate may suggest that the ad needs optimization in terms of targeting, creative, or call-to-action. The other options do not correctly describe conversion rate, as they involve different metrics like clicks or subscribe and saves, which are not directly linked to purchase conversion.

Save time. Download the file and earn all Amazon Ads certificates in no time.




Were do I find this Amazon Ads certification exam?

This certification program is available on the Amazon Ads Academy. Consult “Get Certified” category to find it quickly. With our file, you can get certified in just a few minutes. Free updates are included.

Save time on exams and spend more time practicing.


Best-value Guides