For any conversion event, the “total” metric will include both brand halo conversions and promoted conversions.

True

False


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For any conversion event, the “total” metric will include both brand halo conversions and promoted conversions.


Explanation: The selected answer **True** is correct because the 'total' metric for any conversion event in Amazon Ads includes both brand halo conversions and promoted conversions. Brand halo conversions refer to the indirect impact of a campaign, where a customer may not click on an ad but still purchases the product later due to the increased brand awareness generated by the campaign. Promoted conversions are direct conversions that result from interactions with the ad itself. By combining both types of conversions, the 'total' metric provides a comprehensive view of the overall impact of a campaign, reflecting both immediate and longer-term effects on sales.

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