Bhindi runs ads for a brand that does not sell products or services in the Amazon store. They want to include pricing or savings for a static banner display ad. What must they do to ensure this creative is compliant with Amazon Ads guidelines and acceptance policies?

The correct answer states that pricing or savings claims are allowed in static banners only if they are consistent with the pricing or savings shown on the landing page. This is a core Amazon Ads guideline to ensure a consistent customer experience and prevent misleading information. If the brand does not sell on Amazon, the ad must accurately reflect what the customer will find upon clicking through. The first incorrect option is wrong because brands can include pricing or savings, provided they meet the consistency requirement. The second incorrect option is incorrect because the destination of the click-through link is precisely what dictates the compliance of pricing claims; the claims must match what is presented on that destination.