Why does Amazon DSP prioritize clicks over views when assessing attribution?

The selected answer Clicks signal stronger intent than a view is correct because clicks are considered a more direct and reliable indicator of consumer intent compared to views. When a user clicks on an ad, it shows a higher level of interest and engagement with the product or brand, signaling that they are more likely to take a desired action, such as making a purchase. This makes clicks a more valuable metric for assessing the effectiveness of a campaign in driving conversions. While views can indicate awareness or exposure, they do not demonstrate the same level of intent to engage further with the brand, making clicks a stronger signal in attribution analysis for Amazon DSP campaigns.