Which of the following best describes responsive e-commerce creative (REC)?

Allows advertisers to promote the products they sell on Amazon.com using in-feed native or size responsive ads. The ad experience is constructed using ASIN details from the product detail page.

Traffics ad viewers to any website and uses advertiser’s uploaded ad components or responsive standard display ads.

Traffics shoppers to an Amazon store page and uses advertiser’s uploaded ad components or assets to create in-feed native or responsive standard display.


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Which of the following best describes responsive e-commerce creative (REC)?


Explanation: The selected answer **Allows advertisers to promote the products they sell on Amazon.com using in-feed native or size responsive ads. The ad experience is constructed using ASIN details from the product detail page** is correct because responsive e-commerce creative (REC) enables advertisers to promote their products directly on Amazon.com through ads that automatically adjust to different ad sizes and formats. These ads are generated by using information directly from the product's ASIN (Amazon Standard Identification Number) on the product detail page, ensuring the ad content is accurate and up-to-date. By utilizing this method, advertisers can create a seamless, dynamic ad experience that fits within Amazon’s native in-feed ad placements, which optimizes engagement and improves the visibility of their products across various devices.

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