Where can audio ads purchased with Amazon DSP run?
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Correct answer: Amazon-owned and third-party-owned traditional audio and podcast inventory.
Why this is the answer
The selected answer Amazon-owned and third-party-owned traditional audio and podcast inventory is correct because audio ads purchased through Amazon DSP can run across both Amazon-owned platforms and third-party platforms. This includes popular Amazon-owned audio services such as Amazon Music, as well as podcast inventory, providing advertisers with access to a wide variety of audio content. In addition to Amazon's own properties, DSP also allows for the purchase of ad inventory on third-party traditional audio and podcast platforms, extending the reach of audio ads beyond Amazon's ecosystem. This broad reach across multiple audio environments allows brands to effectively target listeners in various settings, whether through streaming music or podcasts, enhancing overall campaign reach and effectiveness.
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