Which of the following best describes Amazon Ads guidelines and policies around claims?

Cannot be older than 24 months and must come from a reputable source

Cannot be older than 18 months and must come from a reputable source

Cannot include any claims in ad creative


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Which of the following best describes Amazon Ads guidelines and policies around claims?


Explanation: The selected answer **Cannot be older than 18 months and must come from a reputable source** is correct because Amazon Ads guidelines and policies stipulate that any claims made in ad creative must be based on up-to-date information. Claims should not be older than 18 months to ensure they reflect the most current and accurate data. Additionally, the source of the claim must be reputable to maintain the credibility of the ad. This policy helps prevent misleading or outdated claims, ensuring that advertisers provide truthful and reliable information to customers. By adhering to these guidelines, brands can enhance trust and compliance with Amazon’s advertising standards.

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