Which of the following describes audience insights?

An audience solution that provides the composition and shopping interactions of your brand's audience on Amazon.com

An audience solution in report format that provides shopping activity for products on Amazon.com before, during, and after a campaign

An audience solution that helps brands to build their own audiences on Amazon.com



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Which of the following describes audience insights?


Explanation: The correct answer is **An audience solution that provides the composition and shopping interactions of your brand's audience on Amazon.com** because audience insights specifically focus on analyzing the demographic makeup and shopping behaviors of a brand's audience within the Amazon ecosystem. This information helps advertisers understand who their customers are, how they engage with products, and what factors influence their purchasing decisions, enabling more targeted and effective marketing strategies. In contrast, the other options either describe reporting tools or audience-building solutions, which do not accurately capture the essence of what audience insights entail.

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