Which best describes the benefit of running cross-device campaigns?
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Correct answer: Running ads on multiple device types extends your reach and ensures that you meet your audiences where they are.
Why this is the answer
Running cross-device campaigns extends your reach by delivering ads to users across various devices they own, such as desktops, laptops, tablets, and mobile phones. This ensures you connect with your audience regardless of the device they are currently using, maximizing visibility and engagement. The other options are less accurate: while cross-device campaigns might indirectly contribute to Brand Store traffic, it's not their primary benefit. Identifying relevant audiences is a function of audience targeting and analytics, not inherently tied to the cross-device nature of the campaign itself.
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