Audiences that allow you to reach shoppers who view content on Prime Video, IMDb, Twitch, and Kindle, are best described as:

Retail audiences

Media audiences

Advertiser audiences



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Audiences that allow you to reach shoppers who view content on Prime Video, IMDb, Twitch, and Kindle, are best described as:


Explanation: The selected answer **Media audiences** is correct because media audiences are specifically designed to help advertisers reach shoppers who engage with content across Amazon's media properties, such as Prime Video, IMDb, Twitch, and Kindle. These platforms are part of Amazon’s media ecosystem, and the audience segments available through media audiences allow advertisers to target users based on their viewing or content consumption behaviors across these platforms. By using media audiences, advertisers can tailor their campaigns to people who are interacting with Amazon's entertainment and media offerings, optimizing their ad targeting for more relevant and impactful engagements.

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