Finnigan wants to grow new-to-brand sales. Which campaign strategy would best help them achieve this goal?

Create campaign using custom audience that excludes shoppers that purchased from their brand in the past 365 days

Create a campaign focused on views remarketing audiences

Create campaign using custom audience that includes a mix of in-market, lifestyle, and demographic audiences


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Finnigan wants to grow new-to-brand sales. Which campaign strategy would best help them achieve this goal?


Explanation: The selected answer **Create campaign using custom audience that excludes shoppers that purchased from their brand in the past 365 days** is correct because this strategy is specifically designed to target new-to-brand sales by excluding existing customers who have already purchased from the brand within the past year. By excluding previous customers, Finnigan can focus on reaching new prospects who have not yet interacted with their brand, increasing the likelihood of attracting new customers. This approach is ideal for growing new-to-brand sales because it ensures the campaign targets fresh audiences, maximizing the potential for acquiring new customers and expanding the brand's customer base.

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