Finnigan wants to grow new-to-brand sales. Which campaign strategy would best help them achieve this goal?
Choose an answer
Tap an option to check your answer.
Correct answer: Create campaign using custom audience that excludes shoppers that purchased from their brand in the past 365 days.
Why this is the answer
New-to-brand sales measure purchases from customers who have not bought from the brand within the defined lookback period. Excluding recent purchasers helps focus delivery on audiences more likely to represent new customers. A 365-day purchase exclusion reduces spend on existing brand customers. This strategy aligns campaign targeting with customer acquisition rather than remarketing or repeat purchase behavior.
Pass your exam — without the endless answer hunt
Get every verified question and explanation for this exam in one place, and save hours of prep. 1,000+ certifications · 20+ languages · free to start.
Pass your exam faster → No card needed