Wenjing is a campaign planner at an agency. They have a client who sells car insurance and do not offer any products for sale in the Amazon store. Is this company eligible to use Amazon DSP?

The selected answer Yes is correct because companies that do not sell physical products on Amazon can still be eligible to use Amazon DSP. Amazon DSP is not limited to advertisers who sell products on Amazon; it is also available to those offering services, such as car insurance, or who have an external e-commerce presence. The platform allows advertisers to programmatically buy display, video, and audio ads across Amazon’s vast network of properties and third-party websites, reaching relevant audiences based on their interests, behaviors, and demographics. As long as the company is seeking to run digital advertising campaigns and can meet the DSP's eligibility criteria, they can utilize the platform to achieve their advertising objectives, even without a presence on Amazon’s marketplace.