Harout is currently using Sponsored Products with keyword targeting to reach shoppers while they browse Amazon products. However, they see an opportunity to run additional campaigns to help drive awareness for their brand's offerings. Using Amazon DSP, what would you recommend?

The correct answer is to run a video campaign with demographic targeting, excluding those who purchased from the brand. This strategy effectively addresses the goal of driving awareness for new audiences. Video campaigns are highly engaging and excellent for brand awareness. Demographic targeting allows for broad reach to relevant groups, and excluding past purchasers ensures the campaign focuses on new customers, which is crucial for awareness. Running an audio campaign focused on Subscribe & Save users for a top seller is too narrow for a broad awareness goal and targets existing customers. Running a display campaign with new audiences that did not view product detail pages is a valid strategy for awareness but less impactful for brand storytelling than video. While it reaches new audiences, it doesn't leverage the rich media capabilities that video offers for building brand recognition.