Programmatic advertising uses software to automate the process of buying and selling digital ad inventory through real-time auctions.

The selected answer True is correct because programmatic advertising indeed uses software to automate the process of buying and selling digital ad inventory through real-time auctions. This automation allows advertisers to bid on ad space in real time, optimizing the process by using algorithms to determine the best placement based on factors such as audience targeting, bid price, and the likelihood of conversion. Unlike traditional advertising methods, which often require manual negotiations and placements, programmatic advertising streamlines the entire process, making it more efficient, scalable, and data-driven. This enables advertisers to reach their desired audiences across various platforms with precision, while maximizing the effectiveness of their ad spend.