New-to-brand metrics are only relevant for __________.

add to cart events

pixel events

detail page view events

purchase events


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New-to-brand metrics are only relevant for __________.


Explanation: The correct answer is **purchase events** because new-to-brand metrics are specifically designed to measure how many customers make their first purchase from a particular brand after being exposed to an ad. These metrics track customers who have not previously purchased from that brand, distinguishing them from repeat customers. By focusing on purchase events, new-to-brand metrics help advertisers understand the effectiveness of their campaigns in attracting new customers and driving brand awareness. This data is not relevant for add to cart, pixel, or detail page view events, as those metrics track different stages of the customer journey rather than actual purchases.

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