Which of these statements is false regarding the amazon_attributed_events_by_conversion_time table?

The time window used for your query will apply to the time of the conversion event

You can leverage the impressions column to calculate total impressions served in the query timeframe

The conversions field will always contain a value of 1

Conversions included within this table have occurred within 14 days of a traffic event


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Which of these statements is false regarding the amazon_attributed_events_by_conversion_time table?


Explanation: The correct answer is **You can leverage the impressions column to calculate total impressions served in the query timeframe** because the impressions column in the amazon_attributed_events_by_conversion_time table does not reflect the total impressions served within a given time frame. Instead, it typically reflects the number of impressions associated with a conversion event, not the total impressions for a broader time period. This distinction is important because the table is focused on attribution data, specifically tracking conversions and their relationship to traffic events, but does not provide aggregate impression data for the entire query window. The other statements are accurate: the time window applies to conversion events, the conversions field contains a value of 1 for each event, and conversions within the table occur within 14 days of a traffic event.

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