Which of the following statements about AMC lookalike (LAL) audiences is false?

AMC LAL features are identical to Amazon DSP LAL features

AMC LAL audiences are often a fit for prospecting tactics

The seed for the AMC LAL audience is composed using AMC SQL

The seed for the AMC LAL audience is composed using AMC SQL


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Which of the following statements about AMC lookalike (LAL) audiences is false?


Explanation: The correct answer is **AMC LAL features are identical to Amazon DSP LAL features** because this statement is false. Although both AMC (Amazon Marketing Cloud) and Amazon DSP (Demand-Side Platform) allow advertisers to create Lookalike Audiences (LAL), their features are not identical. The two platforms may use different data models, targeting options, and ways to build these audiences. While Amazon DSP typically uses audience data based on past user interactions and behaviors across Amazon's ecosystem, AMC allows for a more customized, granular approach, leveraging data from various sources including SQL-based queries to define the seed audience. Therefore, the features and capabilities for building LAL audiences differ between the two platforms. The other statements are true: AMC LAL audiences are often used for prospecting, and the seed for these audiences is indeed composed using AMC SQL.

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