What is the max window over which AMC can accrue Amazon Ads events?

AMC will accrue and retain events in perpetuity

AMC will accrue and retain up to 12.5 months of events

AMC will accrue and retain up to 90 days of events

AMC will accrue and retain up to 1 month of events


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What is the max window over which AMC can accrue Amazon Ads events?


Explanation: The correct answer is **AMC will accrue and retain up to 12.5 months of events** because Amazon Marketing Cloud (AMC) retains Amazon Ads events for a maximum of 12.5 months. This retention period allows advertisers to analyze long-term trends, performance, and audience behavior over a significant period, providing valuable insights for optimization and strategy. While AMC can aggregate data from this time frame, this retention limit is set to ensure manageable data storage and processing capabilities. The other options are incorrect as they underestimate the duration for which AMC retains events, making them inaccurate.

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