What is the Amazon Ads attribution lookback window?

28-day

30-day

14-day

7-day


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What is the Amazon Ads attribution lookback window?


Explanation: The correct answer is **14-day** because the Amazon Ads attribution lookback window is set to 14 days. This means that conversions attributed to a specific ad are tracked within 14 days of the customer’s interaction with the ad, whether it is a click or an impression. The 14-day window is used to measure the effectiveness of Amazon Ads in driving conversions, ensuring that the ad's influence on a customer's decision-making process is captured within a reasonable time frame. This window helps advertisers analyze the immediate impact of their ads while maintaining a balance between capturing relevant conversions and not including too much delayed activity. The other options, such as 28-day, 30-day, and 7-day, are not the standard attribution windows for Amazon Ads.

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