Which of these use cases can be achieved when using Amazon Ads events in conjunction with first-party inputs?

Attribution of on-Amazon conversion events to Amazon Ads media events

Understanding top audience attributes of those exposed to Amazon DSP campaigns

Attribution of offline conversion events to Amazon Ads media events

Understanding the overlap of those exposed to Amazon DSP campaigns and those exposed to sponsored ads campaigns


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Which of these use cases can be achieved when using Amazon Ads events in conjunction with first-party inputs?


Explanation: The correct answer is **Attribution of offline conversion events to Amazon Ads media events** because when using Amazon Ads events in conjunction with first-party inputs, it is possible to track and attribute offline conversion events, such as in-store purchases or other customer actions that happen outside of the online environment, to specific Amazon Ads media events. By integrating first-party data with Amazon Ads events, advertisers can bridge the gap between online ad exposure and offline customer behavior, providing a more complete picture of the effectiveness of their campaigns. This integration allows for better measurement of the return on investment (ROI) from ads, even when the conversions occur outside the digital environment. The other options involve online and audience-based data analysis, which, while valuable, are not directly related to tracking offline conversions.

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