If you run multiple Amazon DSP and sponsored ads campaigns and reached similar audiences, which query can help you understand your customers’ conversion paths that have the highest conversion rate?

Sponsored Products and DSP Display Overlap

Path to Conversion by Campaign Groups

Audience Overlap Analysis


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If you run multiple Amazon DSP and sponsored ads campaigns and reached similar audiences, which query can help you understand your customers’ conversion paths that have the highest conversion rate?


Explanation: The correct answer is **Path to Conversion by Campaign Groups** because this query helps analyze the customer journey by identifying the most effective conversion paths that lead to high conversion rates across multiple Amazon DSP and sponsored ads campaigns. By grouping campaigns together, the query provides insights into how different campaign types contribute to conversions, allowing advertisers to see which combinations of DSP and sponsored ads are most effective in driving conversions. This analysis helps in understanding how customers interact with various ads and the sequence of engagements that lead to successful conversions. The other options, such as Sponsored Products and DSP Display Overlap or Audience Overlap Analysis, focus on audience reach and overlap but do not provide the same detailed analysis of conversion paths.

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