Which of the following statements about the amazon_attributed_events_* tables is true.

Amazon Ads attribution logic allows a conversion to be attributed to multiple traffic events

Conversions are only available for on-Amazon events, such as purchases and detail page views

Tables may include multiple records for each conversion

Conversions can be attributed to Amazon DSP or sponsored ads campaign traffic


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Which of the following statements about the amazon_attributed_events_* tables is true.


Explanation: The correct answer is **Conversions can be attributed to Amazon DSP or sponsored ads campaign traffic**. This statement is true because the **amazon_attributed_events_* tables** track conversions that can be attributed to Amazon DSP or sponsored ads campaign traffic. These tables record one entry per conversion, which includes both on-Amazon events (such as purchases and detail page views) and off-Amazon events tracked via Events Manager. Events Manager allows advertisers to define conversions for activities tracked through Amazon Ad Tag (AAT), Conversions API (CAPI), or Mobile Measurement Partners (MMP), such as browsing on a brand's site, in-store transactions, or purchases from a brand's app. The tables also ensure that each conversion is linked to only one traffic event, meaning each conversion can only be attributed to a single traffic source, either through Amazon DSP or Sponsored Ads.

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