Where can you activate AMC audiences?

The correct answer is Amazon DSP because AMC audiences are activated within Amazon DSP (Demand-Side Platform). Amazon DSP allows advertisers to leverage audience data created in Amazon Marketing Cloud (AMC) for ad targeting in display, video, and other programmatic advertising formats across Amazon’s network. By integrating AMC audiences into DSP, advertisers can target specific user segments based on their behaviors, interests, and other attributes derived from the audience analysis in AMC. The other options, such as Amazon Clean Rooms, Seller Central, and AMC APIs, are not designed for the activation of audiences in the same way that Amazon DSP is, making DSP the correct platform for this purpose.