Which event table can be used when attributing conversions to your campaign using custom logic (e.g., 28 day lookback window)?

conversions_with_relevance

amazon_attributed_events_*

dsp_impressions_by_user_segments

sponsored_ads_traffic


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Which event table can be used when attributing conversions to your campaign using custom logic (e.g., 28 day lookback window)?


Explanation: The correct answer is **conversions_with_relevance** because the **conversions_with_relevance** table is specifically designed to provide attribution of conversions to campaigns based on custom logic, such as applying a 28-day lookback window. This table allows you to track and attribute conversions while taking into account different attribution rules, such as custom time windows or other factors. It includes relevant conversion data tied to specific campaign events and their respective timing, making it ideal for creating custom attribution models. The other tables, like amazon_attributed_events_*, dsp_impressions_by_user_segments, and sponsored_ads_traffic, are used for general event tracking or audience segmentation but are not optimized for applying custom attribution logic like the **conversions_with_relevance** table.

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