Why should you wait until 14 days after the end date of your query date range to run analyses that leverage the amazon_attributed_events_by_traffic_time table?
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Correct answer: Amazon's attribution logic leverages a 14-day window; queries run before the 14-day attribution window passes will be.
Why this is the answer
The correct answer is that Amazon's attribution logic leverages a 14-day window. This means that conversions can be attributed to an ad impression or click up to 14 days after the interaction. If you run a query on the amazonattributedeventsbytraffictime table before this 14-day window has fully passed, you risk undercounting conversions because some delayed attributions will not yet be finalized. Waiting the full 14 days ensures that all potential attributions within that window are captured, providing a complete and accurate view of your campaign performance. The other options are incorrect because there is a specific reason for the 14-day wait, and it significantly impacts the accuracy of your attribution data.
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