Why are developer resources required for creating first-party tables in AMC?

Developer resources are not required for creating first-party tables in AMC

Because first-party table creation is an API-only feature

Because you must build a custom architecture for automating table creation


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

Why are developer resources required for creating first-party tables in AMC?


Explanation: The correct answer is **Because first-party table creation is an API-only feature** because the creation of first-party tables in Amazon Marketing Cloud (AMC) is done via the API, not through the AMC user interface (UI). This process typically requires developer resources because it involves interacting with the AMC API to create and manage custom tables based on first-party data, such as data from a brand's own systems or platforms. Since the creation and management of these tables are not directly supported in the UI, developers need to write and execute API calls to upload, define, and manipulate the data within AMC. This makes developer expertise essential for integrating first-party data into AMC. The other options are incorrect because while developer resources are required, the need to build custom architectures or the idea that resources are not required are not accurate.

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