In AMC, a conversion is defined as an Amazon.com purchase event.

True

False


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In AMC, a conversion is defined as an Amazon.com purchase event.


Explanation: The correct answer is **False** because in Amazon Marketing Cloud (AMC), a conversion is not strictly defined as an Amazon.com purchase event. While a purchase event is one of the most common conversion types tracked in AMC, conversions can encompass a variety of other actions beyond just purchases, depending on the campaign goals and objectives. For example, conversions can also include actions such as add-to-cart events, detail page views, or even interactions with a specific ad, depending on how conversion events are defined within the campaign. Therefore, AMC allows for flexibility in defining what constitutes a conversion, making the statement that a conversion is solely an Amazon.com purchase event inaccurate.

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