AMC can be used by brands that don’t sell their products directly in the Amazon store.

The correct answer is True because Amazon Marketing Cloud (AMC) can be used by brands that don’t sell their products directly in the Amazon store. While AMC is often associated with analyzing data from brands that sell on Amazon, it is also valuable for brands that may sell through other channels or outside of Amazon’s ecosystem. AMC allows brands to analyze and leverage data from various Amazon Ads campaigns, including those that drive traffic to external sites or engage users who are not necessarily purchasing directly on Amazon. This capability enables any brand, regardless of whether they sell on Amazon, to utilize AMC’s powerful data analytics tools to measure the effectiveness of their advertising and optimize their marketing strategies.