Which of these statements is false regarding AMC audiences?

Audiences must exceed 2000 records

Audiences cannot be modified once created

Audiences are created via SQL logic

Audiences cannot be configured to refresh



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Which of these statements is false regarding AMC audiences?


Explanation: This statement is false because audiences in Amazon Marketing Cloud (AMC) can be configured to refresh at a specified cadence. Rule-based audiences can be set to refresh daily, while lookalike audiences refresh every 7 days. This allows for ongoing updates based on new data, ensuring that the audience remains relevant and up to date. The other options are true: Audiences must exceed 2000 records: Rule-based audiences must meet a minimum of 2000 records to ensure sufficient data for accurate targeting. Audiences cannot be modified once created: Once an audience is created, it cannot be modified; instead, a new audience must be created if changes are needed.Audiences are created via SQL logic: Audience creation typically involves SQL logic to define the conditions and filters that determine which users are included in the audience.

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