This panel provides access to additional subscription-based insights from Amazon or third parties; these insights can be joined with your Amazon Ads events that are already available in AMC.

Paid features

Instructional queries

Instance info

Query editor


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This panel provides access to additional subscription-based insights from Amazon or third parties; these insights can be joined with your Amazon Ads events that are already available in AMC.


Explanation: The correct answer is **Paid features** because the **Paid features** panel in Amazon Marketing Cloud (AMC) provides access to additional, subscription-based insights that can be integrated with your existing Amazon Ads events within the platform. These insights may come from Amazon or third-party sources and are designed to enhance the depth of analysis by allowing you to combine external data with your internal Amazon Ads performance data. By using the Paid features panel, you can enrich your reports and analyses with additional data points that help optimize campaign strategies. The other options—Instructional queries, Instance info, and Query editor—do not provide access to subscription-based external insights but instead focus on query building, instance details, and instructional guidance for users.

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