This panel provides access to additional subscription-based insights from Amazon or third parties;these insights can be joined with your Amazon Ads events that are already available in AMC.

The "Paid features" panel in Amazon Marketing Cloud (AMC) is where users can access and integrate subscription-based insights. These insights, which can come from Amazon or third-party providers, offer additional data that can be joined with a user's existing Amazon Ads event data within AMC. This allows for more comprehensive analysis and deeper understanding of campaign performance and customer behavior. "Instructional queries" are pre-built queries designed to help users learn how to use AMC, not a panel for accessing additional data. The "Query editor" is the interface where users write and execute their own SQL queries, but it doesn't provide access to new data sources; it processes data already available or integrated.