Which of the following statements about paid features (beta) is false?

Paid features are offered as a monthly subscription and can be managed by the administrator of your AMC account

Paid features provide access to subscription-based tables that can be used in conjunction with the standard tables available in AMC

Paid features allow advertisers to upload their own first-party insights to better understand the shopping journey


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Which of the following statements about paid features (beta) is false?


Explanation: The correct answer is **Paid features allow advertisers to upload their own first-party insights to better understand the shopping journey** because this statement is false. Paid features in Amazon Marketing Cloud (AMC) provide access to subscription-based data and insights, often from Amazon or third-party sources, but they do not directly allow advertisers to upload their own first-party data for integration within AMC. While advertisers can use their own first-party data in certain scenarios, the paid features themselves are typically focused on enhancing existing Amazon Ads data with external insights, not enabling the upload of first-party insights. The other statements are true: paid features are subscription-based and managed by the account administrator, and they provide access to additional tables that can complement the standard AMC data.

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