Accent Athletics recently started using Amazon Live, how can they use this tool to further engage with customers?

The correct answer is By sponsoring Amazon Influencer livestreams that are produced by top influencers because Amazon Live allows brands like Accent Athletics to collaborate with influencers and sponsor livestreams, which helps to boost engagement with customers. Through influencer partnerships, the brand can showcase their products to a broader audience, leveraging the influencers' established following to build trust and generate interest. This approach taps into the influence of popular content creators to drive sales, enhance product visibility, and create an interactive shopping experience. While creating product bundles or running Sponsored Products campaigns are valuable strategies, they do not directly involve the livestreaming features of Amazon Live in the same way as influencer sponsorship does.