Which of the following criteria is a factor Amazon uses to choose the Featured Offer?

Customer reach and impressions

Seller fulfillment method

Seller review count


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Explanation: The correct answer is **Seller fulfillment method** because Amazon considers how a seller fulfills orders when determining the Featured Offer, which is the default offer seen by customers on the product detail page. Sellers who use Amazon’s fulfillment services, such as Fulfillment by Amazon (FBA), are often favored for the Featured Offer because it ensures fast, reliable, and consistent shipping, which is important for customer satisfaction. Amazon prioritizes fulfillment methods that can meet its high standards for delivery speed and service, making the seller fulfillment method a key factor. While customer reach, impressions, and seller review count are important for overall visibility and trust, they are not directly used to determine the Featured Offer.

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