What does the repeat purchase behavior report primarily focus on?

Customer satisfaction and feedback regarding the product quality and overall shopping experience.

Tracking the performance and effectiveness of marketing campaigns in driving repeat purchases.

Analyzing customer retention and repeat purchase patterns.


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What does the repeat purchase behavior report primarily focus on?


Explanation: The correct answer is **Analyzing customer retention and repeat purchase patterns** because the repeat purchase behavior report is designed to focus on how often customers return to buy the same product again, providing insights into customer loyalty and retention. This report helps sellers understand the frequency with which customers repurchase a product, highlighting which products are favored for repeat purchases and which might need improvement in order to boost customer retention. By analyzing these patterns, sellers can make informed decisions about inventory, marketing strategies, and product improvements to encourage further purchases. Unlike reports that focus on customer satisfaction or marketing campaign effectiveness, this report is specifically centered on tracking repeat purchases and customer loyalty over time.

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