Organique is running a Sponsored Products campaign for multiple products. Mid-campaign, their most popular product sells out and is now out of stock. How will Organique's ad be affected?

The correct answer is The visibility of just that product will automatically pause because when a product in a Sponsored Products campaign goes out of stock, Amazon automatically pauses the visibility of that specific product in the ads. This ensures that customers are not shown ads for items that are unavailable, which helps prevent wasted ad spend and maintains a positive customer experience. However, the rest of the campaign will continue running for the other products that are in stock, ensuring that Organique can still drive traffic to those listings without interruption. This feature helps sellers maintain effective campaigns while minimizing the impact of stock-outs on the overall performance.