Organique is a beauty company who has reviewed the search query performance dashboard, and identified their brand share for clicks is low. Which of the following actions can they take to help drive clicks?

Offer Subscribe & Save on eligible products to help increase customer loyalty.

Test different pricing strategies to see which price maximizes purchases.

Conduct A/B tests with product listings to identify optimization opportunities.


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Organique is a beauty company who has reviewed the search query performance dashboard, and identified their brand share for clicks is low. Which of the following actions can they take to help drive clicks?


Explanation: The correct answer is **Conduct A/B tests with product listings to identify optimization opportunities** because A/B testing allows Organique to experiment with different variations of their product listings, such as title, images, bullet points, and descriptions, to determine which version resonates most with customers and drives higher click-through rates. By testing different elements of the product listing, Organique can identify what improvements lead to better performance in terms of visibility and customer engagement. This method provides data-driven insights that help optimize listings and increase the likelihood of attracting more clicks, ultimately boosting their brand share for clicks. Offering Subscribe & Save or testing pricing strategies may help increase customer loyalty or sales, but they do not directly address the issue of low click-through rates in the same way as optimizing product listings through A/B testing.

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