Paulo is an Amazon.com vendor who wants to programmatically access their retail information on listings, orders, payments, and reports as they scale. Which API would be appropriate for Paulo to use?
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Correct answer: Selling Partner API.
Why this is the answer
The SP-API is built for programmatic access to selling operations data. It supports scalable integrations for catalog, orders, finances, and reports. This makes it appropriate when retail operations need automation beyond the Seller Central or Vendor Central interface. It is not designed for paid media campaign management, so its scope is separate from Amazon Ads systems.
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