The ______ is a media planning solution which empowers advertisers to create full-funnel media plans across audience touch points on Amazon.com - including sponsored ads, display, online video, Streaming TV, audio and other places customers spend their time.

Brand Innovation Lab

Cross-channel planner

Audience planning tool


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The ______ is a media planning solution which empowers advertisers to create full-funnel media plans across audience touch points on Amazon.com - including sponsored ads, display, online video, Streaming TV, audio and other places customers spend their time.


Explanation: The correct answer is **Cross-channel planner** because this media planning solution enables advertisers to develop comprehensive media strategies that encompass various touchpoints across Amazon.com and beyond, including sponsored ads, display advertising, online video, Streaming TV, and audio. The Cross-channel planner facilitates a cohesive approach to reaching customers wherever they engage with content, allowing for more effective and integrated marketing campaigns. In contrast, the Brand Innovation Lab focuses more on creative development and testing, while the audience planning tool is geared towards audience segmentation and insights, making the Cross-channel planner the most suitable option for creating full-funnel media plans.

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