Which of the following metrics within Brand Metrics quantifies the amount of orders your brand has generated relative to your most comparable peers?

Shopper engagement index

Consideration index

Purchase index


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Which of the following metrics within Brand Metrics quantifies the amount of orders your brand has generated relative to your most comparable peers?


Explanation: The correct answer is **Purchase index** because this metric within Brand Metrics quantifies the amount of orders your brand has generated relative to your most comparable peers. The Purchase index compares your brand’s sales performance against others in the same category, providing a clear view of how well your products are performing in terms of actual purchases. This index helps brand owners understand their market position by showing how much share of the purchase activity they have in relation to their competitors. The other options, such as the Shopper engagement index and Consideration index, focus on measuring customer interest and engagement, but they do not directly assess the volume of orders like the Purchase index does.

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