How are fees charged to Amazon.com sellers when running a Lightning Deal?

They are charged a base merchandising fee that is a one-time flat cost.

They are charged a per-unit funding fee which is determined by the seller.

They are charged for each Lighting Deal that is submitted and successfully runs.


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How are fees charged to Amazon.com sellers when running a Lightning Deal?


Explanation: The correct answer is **They are charged for each Lightning Deal that is submitted and successfully runs** because Amazon charges sellers a fee specifically for each Lightning Deal that is successfully approved and runs on the platform. This fee is applied when the deal is live, and it is intended to cover the promotional costs associated with featuring the product in the high-visibility Lightning Deal section, which can help increase exposure and drive sales. The other options, such as a per-unit funding fee or a base merchandising fee, do not accurately describe how Lightning Deals are charged, as the fee structure is tied to the successful execution of the deal itself rather than being based on unit costs or a flat merchandising fee.

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