How are fees charged to Amazon.com sellers when running a Lightning Deal?
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Correct answer: They are charged for each Lighting Deal that is submitted and successfully runs..
Why this is the answer
Amazon.com sellers are charged a fee for each Lightning Deal they submit that successfully runs. This fee is per deal, not a one-time flat cost for general merchandising. The fee structure is designed to cover the promotional exposure and operational costs associated with running a time-sensitive, high-visibility promotion like a Lightning Deal. If a deal is submitted but does not run, the seller is typically not charged. This ensures that sellers only pay when their promotion actively reaches customers.
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