Gordon’s Chocolate wants to reach shoppers on Amazon.com with similar attributes as the brand's existing audience from web sales last holiday season. What type of audience can they engage to achieve this?

In-market audiences

Lookalike audiences

Demographic audiences


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Gordon’s Chocolate wants to reach shoppers on Amazon.com with similar attributes as the brand’s existing audience from web sales last holiday season. What type of audience can they engage to achieve this?


Explanation: The correct answer is **Lookalike audiences** because this audience type allows Gordon’s Chocolate to target potential customers who share similar characteristics and behaviors with their existing audience from web sales. By using lookalike audiences, they can effectively reach new shoppers who are likely to be interested in their products, as these individuals exhibit attributes that align closely with those of their previous customers. In contrast, in-market audiences focus on consumers actively seeking to purchase specific products, while demographic audiences are based on measurable characteristics like age and gender, making lookalike audiences the most effective choice for expanding their reach based on existing customer data.

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