Jack and Jill is a clothing company running a Sponsored Brands campaign. Midway through the campaign their Featured Offer status changes and they are no longer the Featured Offer. How will Jack and Jill's campaign be affected?

The correct answer is The campaign will continue to deliver impressions because, in a Sponsored Brands campaign, the ads will continue to run even if a product's Featured Offer status changes. Sponsored Brands ads are primarily driven by keyword targeting and are not directly tied to the Featured Offer status of the product. Therefore, even if Jack and Jill are no longer the Featured Offer, their Sponsored Brands campaign will still deliver impressions and drive traffic to their product listings as long as the campaign remains active. This allows them to maintain visibility and engagement, even without being the Featured Offer, ensuring that their marketing efforts continue without interruption.