Which of the following tools allows advertisers and partners to programmatically manage campaign planning, creative asset development, and advertising optimization?

Amazon Ads API

Amazon Brand Registry

Selling Partner API


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Which of the following tools allows advertisers and partners to programmatically manage campaign planning, creative asset development, and advertising optimization?


Explanation: The correct answer is **Amazon Ads API** because this tool allows advertisers and partners to programmatically manage various aspects of their advertising campaigns, including campaign planning, creative asset development, and advertising optimization. The Amazon Ads API provides a comprehensive set of tools for automating and optimizing ads, allowing advertisers to integrate their advertising efforts with other systems or workflows, and giving them full control over the management of their campaigns. This includes making adjustments to bidding strategies, targeting, creative assets, and performance tracking. In contrast, Amazon Brand Registry and Selling Partner API serve different purposes, with Brand Registry focusing on brand protection and Selling Partner API supporting retail and operational data management.

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