Jane, a seller on Amazon.com, delivers products to customers directly from their own warehouse. Jane wants their products to be visible when shoppers select the Prime filter during their search process. Which fulfillment option should Jane use?

Fulfillment by Amazon (FBA)

Merchant Fulfilled Network (MFN)

Seller Fulfilled Prime (SFP)


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Jane, a seller on Amazon.com, delivers products to customers directly from their own warehouse. Jane wants their products to be visible when shoppers select the Prime filter during their search process. Which fulfillment option should Jane use?


Explanation: **Seller Fulfilled Prime (SFP)** is the correct answer because it allows Jane to deliver products directly from their own warehouse while still qualifying for the Prime badge on Amazon.com. With Seller Fulfilled Prime, sellers maintain control over their inventory and fulfillment process but must meet Amazon's strict performance standards for fast shipping, customer service, and order handling. This program enables Jane to offer the benefits of Prime, such as fast and free shipping, while fulfilling orders herself, ensuring her products are visible when customers filter by Prime eligibility during their search. SFP helps sellers like Jane reach a broader customer base, especially those who prioritize Prime membership benefits.

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