How can Amazon.com vendors provide access to their advertising agency so that they could help manage sponsored ads campaigns and Stores?

Vendors can grant their advertising agency access to their Amazon Ads advertising console account. This is the designated platform for managing sponsored ads campaigns and Stores, allowing agencies to directly create, optimize, and monitor advertising efforts on behalf of the vendor. Creating another Vendor Central account for the agency is incorrect because Vendor Central is for managing inventory, orders, and other retail operations, not for advertising management. While agencies might need some information from Vendor Central, direct advertising management occurs within the advertising console.