In order to register in Amazon Brand Registry,a selling partner must have which of the following?

To enroll in Amazon Brand Registry, a selling partner must possess an active registered brand name and trademark, along with the corresponding government-registered trademark number. This ensures that the brand is legally recognized and protected, granting the selling partner exclusive rights and tools to manage their brand on Amazon. Without a registered trademark, Amazon cannot verify brand ownership, which is a fundamental requirement for Brand Registry. A product being listed on Amazon.com for over 90 days is not a prerequisite for Brand Registry; it's a separate operational detail.