Advertisers can use impressions as a metric to indicate success towards your conversion goals.

The correct answer is False because impressions alone do not directly measure the effectiveness of an advertising campaign in achieving conversion goals. Impressions represent the number of times an ad is displayed, but they do not indicate whether viewers engaged with the ad or completed the desired action, such as making a purchase or signing up. Successful conversion metrics require a deeper analysis of user interactions and behaviors beyond just the number of impressions, making it incorrect to claim that impressions alone indicate success towards conversion goals.